James Davey

Turnaround, Growth & Scale to Sale Specialist

Norfolk & Suffolk



Engineering financial wealth from your Business

James started his business career as an accountant working within businesses to finacially engineer their success until one day the penny truly dropped that there was more to the game of business than just keeping the score.


James decided to invest in gaining an MBA in business through the Open University to fuse his deep knowledge of accountancy, real world business experiance and the strategies he gained from his MBA to launch his consultancy practice.


With many years of front line real world experiance under his belt James brings not only a helicopter perspective to business owners to help them turn their business around, he also brings the finacial engineer lens to help clients to grow and exit their business for the highest possible return...








Helping Business owners  Create financial wealth


The challenges of the past two years have knocked many businesses off course. There has also been a fundamental change to the business environment that we thought we knew and understood.


Has your business moved with the changing times or are you still working on an out of date business model?


James works with ambitious business owners who are frustrated because they know they could be doing a lot better than they actually are, particularly after such a long period of fundamental change.


James typically works with people want to:

  • Turn around a poorly performing business
  • Grow their business to the next level
  • Prepare their business for sale in the next three years


Many people dream about running their own business, but the reality is for many a very lonely experience for most.


Who do you talk to when you want to develop a new idea or chew over a problem that’s keeping you awake at night?


With James by your side as your personal business mentor, you can share the burden of running your own business and get really focused on the important things you need to do to create true financial independence.





Time to ask yourself the 

BIG questions!!


If you are going to turn your situation around and become the success you you know you should have been by now it’s time to STOP and ask yourself the big questions that when answered will massively move you forward, questions like


Where are you in your business life now?

  • When did you last take a good look at where your business is today?
  • Is it producing the results you want it to?
  • Is your proposition right for the market as it is today, or do you need to rethink it in light of a quickly changing business landscape?


Knowing your starting point is an essential step to plan for a better future for you and your business which is why it is crucial that you become 100% clear about this next question.


Where do you want to be?

You wouldn’t start on a journey without deciding your destination, so why don’t business owners properly define their objectives before getting started? Always start with end in mind.


How are you going to get there?

Knowing your objectives is only part of the story. Once you know where you want to go, you need to plan your route to make sure you are moving in the right direction. So many business owners carry on doing what they have always done without lifting up their heads to see if they are on track to achieve their objectives.


James will help you to 


  • Become crystal clear of what the master plan is
  • Build the right plan to make it a reality
  • Source the resources you need to achieve the plan


James will then support you by keeping you ‘on path’ until you have achieved the income you want from your business.








There is a Formula for Success


There is a formula for success, a blueprint that when learnt and applied results in success. It’s a proven fact that when you become single minded clear of your true path success becomes a reality


James will help you to solve once & for all


  • The stress of having poor cashflow
  • Shrinking profit margins
  • Flat-lining sales
  • The reasons why you've never got enough time to get the important things done
  • The financial fire fighting that takes your focus off of creating growth and income generation


But and this is a huge BUT, your success will only become a reality if you take action and engage with James to help you apply the strategies that will see you transform your business and take it to the next level...










So let's begin our journey together...


Every journey starts with a destination in mind which is why begin with the formation of the master plan because if you don’t know where you’re going, you’re not going to get there


We plan for growth – because uncontrolled growth often results in cashflow problems!!


Now that we have created a winning mindset with a clearly defined and developed value proposition we can hone a consistent marketing strategy across multiple channels to produces real world tangible results.


Together we'll hone your sales conversations – because nobody likes being sold too, which is why we have an elegant process to enable you to match your prospect’s pain to your solution.


Managing people – because if people don’t know what’s expected of them, how could they possibly do a good job for you? 


Together we'll build your knowledge so that you


  • Understand your finances – because your numbers can tell you what you’re doing well and where you need to improve
  • Managing cashflow – because you need to know well in advance if there’s a problem ahead so you can take positive action to mitigate the problem
  • Developing profit improvement plans- because however good you are, there’s always room for improvement
  • Setting budgets – because you need to be able to translate your business plans into numbers so you can quickly spot when you are getting off track
  • Creating meaningful financial reports – because you need to take decisions based on facts not assumptions


Yes it's a tall glass of water but James will tune the pace to how you work and the speed at which you want to grow...
You can contact James directly at james.davey@salesmastersguild.com 
To read James's blogs please click HERE









Working directly with James


Sometimes the best and fastest way to accelerate from where you are today to where you want to be tommorrow is to go directly to the source, which is why James offers a number of ways that you can work directly with him.


1-2-1 Virtual Coffee to get to know each other and learn about you, your business and identify the areas that once worked on, will give you the results you want in the fastest possible time.





1-2-1 Personal Business deep dive

(90 - 120mins) -

Together we will Review your business plan, identify and discuss the key business areas to focus on and work on a 5-point action plan to kickstart and accelerate your business revenues.




Online 12 week Business Accelerator -Business accelerator program - A weekly mentored training via zoom in which members collectively work on each of the elements that make up a business that is profit focused.



per month


1-2-1 personal Business Development to

  • Turn your business around
  • Grow it's income revenues
  • Scale your business to the next level
  • Sell your business by making it sale ready for the highest possible return


Bespoke pricing


Investor option 


To contact James directly james.davey@salesmastersguild.com

Book your 1-2-1 Virtual Coffee HERE




James’s Training & Peer Groups


You can book onto any of James’s training or peer groups from here. Just click below to be taken to the booking page, choose the date you would like to attend and continue with your payment.


James is both an excellent teacher and personal business mentor, he has helped me stand back from my business and see opportunities I would have otherwise missed.


His knowledge on social Media is extensive and the lessons he has delivered have taken our marketing campaigns to the next level. 


Gary Hickman - Open space advertising

James Davey has been working with me as a business mentor these last 18 months.

He has helped me focus on both the future direction and current priorities.

James has helped me to grow my revenues by 30% and make the business more profitable. Without the resilience built in and a listening ear we would not have survived the covid pandemic!!


Mike Drain

Managing Director

Superb Travel Suffolk

Having worked with James firstly when he was Chairman of Ipswich & Suffolk Small Business Association, and now by participating in his Sales Master Guild programme, I can't recommend him highly enough.


Personable, insightful and highly skilled in helping to demystify number crunching, he is a pleasure to work with and really goes the extra mile to help grow your business to the next level.


Kim Brown - Funding Falcon

James has pioneered business growth support for many years in East Anglia, helping business owners to evaluate their strategy and processes resulting in profitable growth.


I have known James for a number of years, and had the pleasure of working alongside him on the ISSBA committee, in the pursuit of success for others. James will bring ‘success with a smile’ to your organisation.


Christine Guy-Clarke - Win more clients