The expert knowledge of sales and his fantastic teaching ability has made a massive difference to my confidence in every aspect of my business. Huge thanks to John Kettley for changing the way I look at the business world for the better, producing measurable results. His back-up calls and continuous correspondence are greatly appreciated. Highly recommended!


Martin Kearney - Internetwork Media

"The Sales Masters Guild sales courses and coaching methods completely change your perception and business life, giving you the motivation to succeed.

Having recently completed the Advanced Sales and Marketing Course, I walked in one person and came out a completely different more motivated and confident individual knowing exactly what my business does and for whom.

I would recommend that any business owner finding every day business a challenge have a chat with the Sales Masters Guild team." 


Deborah Skeldon - Veal Associates

“The Sales foundation workshop was fantastic, I’ve already personally referred two of my clients to and the results have been fantastic. Any business owner looking to increase their sales should come on this course and send their sales teams through this process”… 


Scott Dwyer - Motivations

In the first 6 months of 2011 I more than doubled the sales I achieved in the whole of the previous year (2010). This is due in no small part to the fact that I attended the Sales Masters Guild Sales Training Workshop in September 2010, which taught me some great selling techniques. 


Andy Greenwood - WPA

I attended the Sales Master Guild training to improve my sales conversion ratios. I found the course invaluable even to someone who has had been on several sales training courses in the past.


You can always learn something new and by implementing just a small change it will change your results, this course explains the sales process well and adds a new dimension to it...


Davina Farrer - Utility Warehouse


Project Blueprint - A commitment to succeed


What is Project Blueprint?

A results-driven commitment based 'personal business development program', designed to

Double your net income within 12 months...



Who is Project Blueprint designed to help?

Business owners' who 'want' to build a business that works, a business that affords an outstanding work-life balance, afforded by having built a high income generating business.


What does the program look like?

Project Blueprint begins with a powerful transformational 2 day the 'Business Breakthrough seminar course', where you will learn the core foundational strategies that create more sales and a higher income including:-


• How to develop a killer Proposition that results in high-value clients
• How to create marketing messages that result in high-quality leads
• How to rapidly generate more sales and cash flow into your business
• How to build a business that WORKS...


Directly after the 2 day seminar you will receive a personal 1-2-1 telephone coaching session focused on addressing 'your' specific challenges and giving you first-hand guidance on exactly what to do in order to rapidly increase your sales and income. If at this point you and your mentor are a great fit & there is real potential to make a massive change in your business, you will be invited to join your local:-


Project Blueprint mentored Business Mastermind group

Every month you will join your business mentor and a select group of like-minded local business owners focused on one thing... 


Growing a business that creates WEALTH


In each mentored session you will drill down on a different specific business component and learn new strategies that will transform how you work so that you are always focused on the parts of your business that are creating sales, income and wealth...

Over the months you will see a massive difference in not only the way that you look at your business but how it transforms into a business that is affording you an outstanding work-life balance.



What is the cost of investing in Project Blueprint?

The main investment is commitment, a genuine and absolute commitment to YOU achieving YOUR true potential in business....

With the professional package starting from as little as £250.00 per month, Project Blueprint is affordable to absolutely anyone who is serious about building a successful business


Professional - £250.00 per month


  • 1/2 day monthly Group mentoring session, with your business mentor and mastermind team all focused on building businesses that work. (A time each month to work on your business)
  • The Monday morning meeting, a weekly inspirational nudge dropped into your inbox to launch your day and week...
  • Telephone support - Your business mentor on hand when you need them
  • Membership to all 24-7 networking groups and all social media training sessions
  • Access to the members section of the Sales Masters Guild online video tutorials
  • Discounted rates on a range of business support services from some of the UK's best providers



Mastermind Elite - 


  • As per the Professional membership +
  • Bi- Weekly 1-2-1 telephone coaching session
  • Unlimited free access to any 1/2 day monthly Group mentoring workshops
  • Unlimited free access to the Business Breakthrough Day & Sales Foundation workshops
  • Personalised fast track business development program
  • Monthly half-day 1-2-1 personal mentoring session
  • Bi-weekly 1-2-1 telephone mentoring sessions


True success is afforded to those who define what their true purpose is and then commit to making it happen...



How do I Join Project Blueprint?

To begin your journey simply book onto the next Project Blueprint Business Breakthrough Day

We only succeed when you have achieved...


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