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Defining Your Brand


In your journey towards creating a business that works, having now cemented a strong outcome driven mind set (the first pillar) and defined the qualities that make your unique offer (the second pillar) different from all of your competitors, you can begin to create the brand that make customers immediately think of you .

Many do not realise that their brand is much more than just their logo and the colours they have chosen for stationary, signage and work wear, it is the way in which you actually do what you do and say the things that you say.

To punctuate this, think of the last time that you went into a shop or restaurant and left thinking Wow, I really enjoyed that experience.., (I know, it doesn't happen very often, does it?).  What specifically was it that you noticed?


  • Was it the comfortable surroundings?
  • The service you got?
  • The way that they communicated with you?
  • The way that they made you feel?

Or was it a clever combination of all of these things carefully interwoven into a brand that you now think of as focused on customer service rather than on price, brands like Apple, Virgin, John Lewis and Ask, to name but a few.

So you see, Branding is not just about a logo; it is far more than that.  It is the strategies that you run that compels people to come back to you time and time again.

In our fast becoming famous Business Breakthrough Day, we cover teaching the basic foundations of how to construct a solid brand to encourage potential customers to contact you before your competitors.


For more information please follow the 'Business Breakthrough Day' link on the right

All delegates receive a FREE Success Analysis and a 30 minute 1-2-1 telephone coaching session in advance of attending their first Sales Masters Guild training or mentoring event.